Zac Brown Band and Kingsford Charcoal have created Southern Ground Supper Clubs prior to select shows.
Fans who either purchase passes to the Supper Club or win them through a contest will sample food prepared by Southern Ground executive chef Rusty Hamlin. Acts on Zac's Southern Ground Artists record label will perform for the fans too.
"We appreciate our fans and want them to have as much fun at our shows as we have performing for them, which is why we're working to make the concert experience even better, to capture all five senses," Zac says.
Recipes from chef Rusty Hamlin can be found at Grilling.com. Zac and the guys made famous a new backstage meeting called the "greet and eat" after their food fests.