Saturday In The South With Tracy Lawrence

Tracy Lawrence is showcasing his song “Saturday In The South” as the music centerpiece for the FOX Sports and SportSouth college football campaigns. 

The networks will broadcast over 70 games from the SEC, ACC, Conference USA, Big 12 and Pac-12 and the weekly college football shows SEC Gridiron LIVE and The NEW College Football Show during the season.

The “Saturday In The South” will be featured in all promotional tune-in messaging of college football games, plus 

The network is exploring additional opportunities to shoot a video to incorporate Lawrence performing the song for the campaign.