Taylor Swift Knows Now To Use Social To Create Buzz

And she's been doing it all week, hinting a new album may be here sooner than we thought (or, conversely, not soon enough).

Monday afternoon Swift uploaded a video to Instagram along with the message, "So, here's your first clue..." The video shows Swift pushing an elevator button reading '18' six times.  Then, there were more.  And, more.  And, more.

And, the news sites began echoing everything they could find:

• Trending Today: Taylor Swift Keeps Dropping Hints

• Who's that girl? Taylor Swift is barely recognisable

• See Taylor Swift With a Mouth Full of Braces

• Taylor Swift Wants To Be A Guest With Jimmy Fallon

• Watch Taylor Swift Tease 'Tonight Show' Appearance

• Watch Taylor Swift School Jeff Bridges in 'The Giver'

• Charges dropped in Taylor Swift home disturbance

• Taylor Swift drops more cryptic hints about new music