Cabela's Inks Justin Moore

Cabela‘s -- the World‘s Foremost Outfitter of hunting, fishing and outdoor gear -- is kicking off the summer with the announcement of a multi-year endorsement and sponsorship of Moore.

The "Bait A Hook" crooner has already toured with some of the hottest names in music, including Brad Paisley, Darius Rucker and Blake Shelton. 

He has grown to become the voice of small town America and prides himself on writing and recording music that reflects his simple upbringing in rural Arkansas. The announcement marks Cabela‘s first ever partnership with an artist.

As part of the endorsement, Cabela‘s will be the official outdoor apparel and gear retailer for Justin‘s tour throughout 2012 and 2013. With his life-long passion for fishing, hunting and all things outdoors this partnership will serve as a natural fit for his ever-expanding brand:  "The lifestyle that they promote and embrace is an exact reflection of how I grew up and how I intend to raise my family. I respect and admire the folks from Cabela‘s immensely.  It should be a lot of fun and hopefully, together, we can reach the next goals we each have in place.

Moore will be appearing this summer at the grand opening for Cabela‘s new store location in Rogers, Arkansas.