Tuesday, February 28, 2012

Country Label Group To Combat Hunger

Nashville's Big Machine Label Group just announced a partnership with General Mills and Feeding America on a national campaign called Outnumber Hunger. The goal is to help Feeding America secure millions of meals for local food banks, and we need your help.

1 in 6 Americans struggles with hunger—that’s nearly 49 million people. But together, we can Outnumber Hunger. Listeners can help Feeding America secure meals for your local food bank, just by entering codes from participating General Mills products they love.

Hunger is a year-round issue, but can be especially difficult in the springtime—thus the importance of this initiative. Help your local food bank: search by zip code here: http://feedingamerica.org/foodbank-results.aspx.

Several Big Machine Label Group artists support Outnumber Hunger, and they will be featured on millions of General Mills packages beginning in April—brands like Cheerios, Betty Crocker and Pillsbury. This effort will make consumers aware of how easy it is to help Feeding America secure meals for the food bank in their community.

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