Wednesday, October 5, 2011
WD-40 and JoDee Messina Have Something In Common
WD-40 has several uses that it was probably never intended for (check out some uses here).
WD-40 is trying to fix it’s lack of product recognition by hiring celebrity spokesperson Jo Dee Messina.
All Access Music is reporting that Jo Dee has partnered with WD-40 for a marketing campaign called Unmistakably Clean.
The accompanying Facebook page will have videos featuring Jo Dee as well as contests, including one which will have the winner flying to Nashville to meet Jo Dee and then appearing in an advertising campaign with her.