The label sponsored IndyCar champion Dario Franchitti’s No. 50 car during the Indy 500, marking the second year BMLG President/CEO Scott Borchetta was part of Victory Lane’s winning car. Last year Big Machine was part of the late Dan Wheldon’s winning car.
"Winning the Indy 500 is the pinnacle of auto sport achievements and Dan's dramatic last-lap win last year will be with us always. Dario was a great friend to Dan and we're honored that he carried our defending champion's logo on Sunday.” said Borchetta