Thursday, August 22, 2013

Canadian Top 40 Duo Gets The Taylor Swift Bump

It doesn't matter how long you've been in this business, it's always personally satisfying to watch an artist gain mass acceptance before your eyes and ears. And that's exactly what happened Tuesday evening inside L.A.'s cavernous Staples Center, as Tegan and Sara received what amounts to the musical Good Housekeeping Seal of Approval from none other than Taylor Swift
Midway through her ambitious show, Swift officially applied her invaluable imprimatur upon the talented Canadian sisters by bringing them out into a wildly cheering arena to perform their rapidly rising hit, "Closer." Swift joined them in an enthusiastic performance, which was conveniently captured on video and has gone viral. Take a few moments and enjoy the performance. 
The appearance was a great way for Warner Bros. to brand Tegan and Sara with a young, extremely active, very musically aware mainstream audience, and the results are already paying off -- social media immediately blew up, and "Closer" is currently No. 35* on the Mediabase Top 40 chart and climbing.

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